As you may already know, a good fraction of your business’ generated leads can depend on the quality and impact of your website. There are a handful of elements to consider and implement when optimizing your website. Each element plays a different role in increasing lead generation. In this blog post, we will touch base on five major steps your website should entail. The blog, the web page, the about page, the contact page and the thank you page. Each of these plays a separate role, but all work together in generating leads.
What is a Lead?
Let’s start from the beginning. What is a lead? A lead is when someone contacts you with interest in your business’ service or product. They are a potential, prospective customer looking to utilize your service or product in the near future and need/want more information. If this lead is made through your website, they will give you their contact information in the contact forms provided. Or, they will give you a phone call at your office with the phone number they found on your contact page. Understanding what a lead is is the first step in understanding how your website generates leads.
Attracting Potential Leads with Blog Posts
Blogs are a way to create awareness of your business and potentially generate leads. Attract potential customers by consistently posting useful information that pertains to your industry. Keeping your key words aligned with your particular industry draws readers to your blog through a simple search on the internet, social media, or email marketing. If the key words are relevant and correlated with your industry, your blog posts will eventually be found and read. The content on your blog should be informative and helpful. Once they are on your blog, there should be direct links that can lead them from your blog to your company’s website.
What Does Your Company Do?
Now, they are (hopefully) at your business’ web page. This is where you explain exactly what it is your company does. What is your service? Or your product? Clearly communicate how said service or product can benefit this potential customer. Many times, a simple paragraph (or two) is effective enough. Be very straight forward, easy to understand and specific.
The About Us page on your website is really important. They’ve read your blog posts, learned about your product or service on your web page and now they want to know more about you as a company. This is the spot to develop a trusting relationship with the potential customer. The “About Us” page is the spot to do so. Sell yourself, convince them you are the right company for the job by explaining why you do what you do. Once customers understand the “why” and the motives behind a business, there is a greater chance for a converted lead.
Get in Touch
If you convinced, persuaded and built trust in your About Us page, it’s time for them to reach out to you. This is where your Contact Page comes into play. This page should have all the information necessary for a new customer to be able to get in touch with your business. Many businesses provide a phone number, an email address and a physical address. It’s also a good idea to provide different, specific email addresses for intended inquiries. For example, provide an email address they can use for different services in your business such as human resources, the technology department, accounting or just general inquiries. This will better suit them in getting the information they need and converting them into a lead.
Once they get in touch with you and fill out your email form, this is a lead. When they submit this information, they should be directed to some kind of “thank you” page, confirming you have received their information, thanking them for their time and interest in your business.